A traffic type is a particular identifier type for any hierarchy of your customer base. Traffic types in Split are entirely customizable and can be any database key you choose to send to Split, such as a user ID, account ID, IP address, browser ID, or any internal database key you're using to track what "customer" means to you.

The creation and editing of traffic types are limited to administrators within the Split application.

With the API, you can get information about the traffic types that exist within your account.

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Learn more about traffic types
To best familiarize yourself with using traffic types, refer to the Selecting the traffic type guide for more information.

{
  "id": "string", // Server populated identifier
  "name": "string", // Display name
  "displayAttributeId": "string" // (Optional) Attribute used for display name in UI
}