You can populate your identities within Split to enrich and simplify the experience when using the Split user interface. Learn more about using this data in Split.

Your keys and information are used to help search for customers while setting individual targets as well when navigating impressions for any feature flag.

With the API, you can save, update, and delete identities programmatically.

{
  key: "string", // Key used for getTreatment() calls
  trafficTypeId: "string", // Traffic Type Identifier
  environmentId: "string", // Environment Identifier
  values: { // Attribute Values (key: Attribute Id, value: value)
    key: "string",
    ...
  }
}